An independent public directory of home care prices

Home Care Rate Card Home care prices, signed by the agency
ES Find an agency

Guide for agency owners · Reviewed September 29, 2026

Show your prices on Google

The short answer

Google’s Business Profile help says you can organize your services into categories and add details such as a description and a price. It also says not to put prices or phone numbers in custom service names. Add the price in the price field and keep the service name plain.1

What Google says

Which profiles can show a price varies. Check the Services section of your own profile to see what it offers.

  • You can organize services into categories and include details such as descriptions and prices.1
  • Custom service names should avoid profanity, gibberish, personal information, prices or phone numbers.1

A simple way to set it up

  1. List one service each for companion care, personal care and dementia care.
  2. Add a plain description of what each includes and your minimum hours.
  3. Add the price in the price field, and keep it in line with your signed rate card.
  4. Add a link to your listing or your embedded rate card.

Keep it consistent

A price on your profile, on your website and on your rate card should match. A rate card carries the date you confirmed it and marks itself out of date after 90 days, so families can tell whether a price is current. Also see how to price home care services.

Your agency is already listed

Every licensed Home Care Organization in Los Angeles County is in the directory. Claim yours, free for six months, and publish signed rates. There is no charge per family, and we sell no leads.

Claim your free listing

Common questions

Does Google show a rich result for service prices?

We did not find a Google statement that a price on a service creates a special search result. Treat it as information for families who open your profile.

Sources

  1. Add or edit services on your Business Profile Google Business Profile Help, accessed 29 Sep 2026